The Elder Scrolls Online from Quakecon 2013

When it comes to MMOs, my history only is with Final Fantasy XI, dabbled in World of Warcraft, and played through Star Wars: Old Republic (even though it was more of a single player campaign to me). I have played a great share of the Elder Scrolls franchise starting with Morrowind through Skyrim. I have yet to beat Skyrim as there is so much to do. That is the best thing about Elder Scrolls games; they let you go and do what you want, and truly is the perfect sandbox. So it is only fitting that the next chapter in Elder Scrolls be taken online to allow massive people to join and fight for Tamriel.

 

Story
The Elder Scrolls Online is set roughly 1,000 years before the events in The Elder Scrolls V: Skyrim and the coming of the Dragonborn, and just before the rise of Tiber Septim, the first Emperor of Tamriel. Three Alliances have emerged across the continent, each struggling for supremacy over the land. As these great powers battle one another for control of the Imperial City – and with it all of Tamriel – darker forces are moving to destroy the world.

 

Playthrough
So when I first sat down I was welcomed with the character creation screen. I chose to be a dark elf thief. Once I got through the customization(and trust me for character creation people you will spend hours doing this) I was thrown into a house in a small village. My first quest was to talk to the captain of the town. I had to go out on a search mission to find out what had happened to some of her soldiers. I teamed up with my friend John who also joined me in the hands on demo(he played as a Breton sorceress) and took off. First thing we noticed was that our quests were separate to us. Even though we had the same quest active, we had to complete each action separately. This bothered me a little bit as I was comparing this to Star Wars: Old Republic where once you are in a party you completed your quests as one; so only one person really had to complete the action for it to trigger or complete for everyone. I understand that every person should experience the game themselves, but in an MMO that is the whole purpose is to work together, and complete missions together. This was just a minor gripe however that I had when first starting out.

 


How Search Engine Marketing Helps To Outperform Your Competition

Search engine marketing is powerful because search engines like Google, Bing and Yahoo have emerged as the way most people find the information they are looking for online. It seems as if almost everyone starts at one of these search engines by typing in keywords related to the information that they want to know. Marketers spend money betting on the keywords that people search for the most, acquiring positions within the search results that gives them the highest probability of capturing the traffic that is generated on the first page. But with thousands, perhaps millions, of Edmonton search engine marketing campaigns operating simultaneously, the task becomes identifying the methods and techniques that will allow your marketing efforts to outperform those of your competition. While there are numerous methods used in order to build marketing strategies, there are basic elements of your campaign that should not be overlooked. In order to outperform your competition you must maximize the value of your marketing.

 

Build A Strong On Online Presence
In order to outperform your competition, your Edmonton search engine marketing campaign must have a large reach. This means that your presence is strong and prevalence in order to allow consumers to repetitively see your message. This not only present your message from being drowned out from your competition is marketing efforts, but it also builds a brand recognition for your business. The best strategy would encompass the use of all popular search engines. It would also include the most popular keywords, but with a compelling message behind it. The longer you can engage with your visitors by keeping them on your website, the better your chances are at converting them into a customer, or at least encouraging them to frequent your website often. Regardless of the methods used, the goal is to create a campaign that blasts your message and your materials all over the web to that’s it is viewed millions of times, not just hundreds.

 

Capture Your Visitor Information and Build A List
Email marketing is actually very effective, contrary to popular belief. Not only does it depend on the message, but it depends on the audience that you build. If you are not collecting the names and email addresses of the people who visit your webpage, you are missing out on opportunities to increase your consumer base and make repetitive cells. It is important that all of your marketing materials invite the viewer to engage with you and exchange their email address with you in return for something valuable. This may include a free gift, a video, or free e-book. Regardless of what it is that you’re offering, make sure that it is valuable and that is serves a need or want that is directly related to the keyword they search for to find you. By connecting your message, your offer and your website content with the keywords that you are use with your search engine marketing, you will build a very effective marketing campaign. And in doing so, if you are collecting the contact information of the people who found your page engaging and interesting, you will build a responsive audience that you can sell to over and over again.

 

Encourage Forum Discussion Participation
With the emergence of social media, it has become increasingly important that not only do you have a strong online presence, but that you also have an engaging social media presence. One way to combine social media engagement with your online presence is to encourage forum discussion participation by the viewers. There are several websites that have capitalized on the concept of a forum discussion marketplace, in which case they have become effective at creating massive online audiences and cultivating a strong online presence. What I will require having campaign managers that monitor and engage with the consumers on line, the majority of the engagement occurs between the consumers. That type of community cultivation is extremely powerful, and not yet fully capitalized on, which leaves a lot of room for you to take an innovative approach in this medium.

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